the refinery workshop
Luxury Brands Aren't Built—They're Sculpted. Elevate Your Business & Command Premium Value.
An exclusive, high-touch workshop designed to refine your brand, optimize revenue operations, and position your business for premium growth.
What is The Refinery?
The Refinery is where high-level brands go to be sculpted into market leaders. This isn’t just a workshop—it’s a transformation. Designed for elite service brands, this experience will refine your brand’s positioning, optimize your revenue strategy, and ensure you command premium value in your industry.
This immersive session blends strategic clarity with real-world application, guiding business owners through the process of refining their brand experience, optimizing client interactions, and aligning revenue systems for long-term success.
At The Refinery, we don’t just discuss strategy—we apply it. Whether you're looking to attract high-value clients, refine your messaging, or streamline your revenue operations, this workshop is your first step toward a meticulously crafted, high-impact brand.
Why This Matters
Your brand deserves to operate at the level of excellence your clients expect. Yet, without strategic refinement, even the most exceptional businesses struggle to:
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Attract the right high-value clientele.
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Command premium pricing with confidence.
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Create a seamless, elevated client experience that leads to loyalty and referrals.
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Align brand positioning with revenue growth for long-term success.
What You'll Gain from The Refinery Workshop
Before The Refinery:
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Your brand blends in with competitors.
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Struggling to attract affluent, high-paying clients.
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Charging less than you’re worth.
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No clear strategy for sustainable growth.
After The Refinery:
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A polished, elevated brand experience that commands authority.
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Clients see you as a premium provider and pay accordingly.
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A clear roadmap for scalable, sustainable revenue growth.
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Confidence in your pricing, positioning, and market presence.
Is This Workshop Right for You?
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You run a luxury service brand and want to attract affluent clients.
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You feel like your brand isn’t positioned at the level it should be.
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You want a proven strategy to increase revenue and command premium pricing.
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You’re tired of generic marketing tactics and want a refined, high-value approach.
Schedule
The Refinery Workshop Experience
Welcome & The Art of Refinement
Step into the mindset of elite brand leadership and discover how refinement transforms perception, pricing power, and profitability.
Brand Positioning & Business Gaps
Define where your brand stands and pinpoint gaps in your luxury brand experience, pricing, and revenue model. Learn what separates high-value brands from those that remain stuck in the market.
The Luxury Growth Framework
Unveil the Define, Refine, Shine model and how it elevates brands to premium status. Walk through a real-world case study showing how strategic refinement unlocks sustainable growth.
Scaling with the Diamond Growth Strategy
Discover why execution without strategy leads to wasted time and resources. Learn how the Diamond Growth Strategy provides the precision needed to scale efficiently and profitably.
Final Takeaways & Exclusive Offer
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Unlock priority access to the Diamond Growth Strategy.
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Take advantage of an exclusive VIP bonus available only to attendees who enroll at the event.
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Network with other high-caliber business owners and position yourself for sustainable growth.
Meet Our Founders
Workshop Details
📍 Location: The Collaboratory, Fort Myers
📅 Date: April 17, 2024
⏰ Time: 9:00 AM – 11:00 AM
🎟 Limited VIP Spots Available
Evita M. Gonzalez
Evita M. Gonzalez is a trailblazing growth strategist who seamlessly integrates luxury branding and revenue operations to elevate service brands to new heights. With a keen ability to identify opportunities and a profound understanding of affluent audiences, she crafts transformative strategies that empower businesses to achieve sustainable growth and stand out in competitive markets.
Her philosophy is rooted in the belief that true luxury lies in delivering exceptional value at every touchpoint, ensuring brands not only attract but also captivate and retain the world’s most discerning clients.
As the driving force behind Affluence Media Agency, Evita sets the standard for a refined, results-focused approach, blending strategic insight, creative ingenuity, and operational excellence to help brands flourish with sophistication and impact.
Outside of her professional pursuits, Evita finds inspiration in the elegance of fashion, the thrill of travel, and the calming allure of boating and yachting. These passions reflect her dedication to the art of living well and align with her vision of luxury as a lifestyle that combines adventure with timeless grace.
Evita’s unwavering commitment to innovation and excellence continues to shape the success of Affluence Media Agency, empowering brands to scale with distinction and purpose.
Sofia L. Gonzalez
Sofia L. Gonzalez is the creative force behind Affluence Media Agency’s branding strategies, renowned for her ability to craft cohesive, aspirational identities that resonate with high-value clients. With an unmatched eye for detail and a passion for elevating service brands, Sofia ensures that every touchpoint reflects elegance, excellence, and authenticity.
A two-time 40 Under 40 award winner, international speaker, and author, Sofia’s innovative thinking and dedication to growth have been instrumental in shaping Affluence Media Agency’s success. Her work is driven by a deep commitment to helping service brands elevate their market position and thrive in competitive, luxury-focused industries.
Beyond her client work, Sofia is deeply passionate about empowering women to pursue their dreams and realize their potential. An avid traveler, she finds inspiration exploring the world, connecting with diverse cultures, and sharing stories that spark creativity and transformation.
Sofia’s leadership is at the heart of every client success story, blending precision, creativity, and strategy to bring ambitious visions to life.
LEAVE THEM WANTING MORE
Together, Evita and Sofia combine their expertise to guide brands through strategic transformations that deliver results—and leave a lasting impact.
testimonials
What Past Attendees & Clients Are Saying
Welcome & The Art of Refinement
Step into the mindset of elite brand leadership and discover how refinement transforms perception, pricing power, and profitability.
Brand Positioning & Business Gaps
Define where your brand stands and pinpoint gaps in your luxury brand experience, pricing, and revenue model. Learn what separates high-value brands from those that remain stuck in the market.
ABOUT
Affluence Media Agency is an award-winning luxury growth agency and lifestyle media curator with a global presence. We transform digital complexity into seamless, high-impact strategies, helping luxury service brands attract, engage, and convert discerning, affluent clients for sustainable growth.